The north face wikipedia

By Dami Lee.

Previously, he wrote about technology and gaming for Naavik, Protocol, and The Verge. In a marketing campaign idea that even the least savvy internet user could have told you was a terrible idea, the North Face decided to announce publicly earlier this week how it gamed Google Search results to promote its products by uploading photos of them to high-traffic Wikipedia entries. North Face even gloated about its success with a short, two-minute video detailing how shots of famous locales were swapped for similar-seeming photos featuring North Face product placement, inorganically juicing North Face visibility in Google results. Now, the brand is apologizing for the move, and for having claimed it worked with Wikipedia-owner the Wikimedia Foundation. And, in an interview with The New York Times , North Face is also claiming that it was the cause of a lack of communication between the company and an independent distributor outside the US.

The north face wikipedia

Yesterday, we were disappointed to learn that The North Face, an outdoor recreation product company, and Leo Burnett Tailor Made, an ad agency retained by The North Face, unethically manipulated Wikipedia. They have risked your trust in our mission for a short-lived marketing stunt. Wikipedia and the Wikimedia Foundation did not collaborate on this stunt, as The North Face falsely claims. In fact, what they did was akin to defacing public property, which is a surprising direction from The North Face. We also work for the preservation of a public good. For more than 18 years, Wikipedia volunteers have been writing, perfecting, sourcing, and referencing more than 50 million articles that anyone can access for free on the internet. Every day they fight to protect what you read from bias and misinformation—that is how they have earned your trust. When The North Face exploits the trust you have in Wikipedia to sell you more clothes, you should be angry. Adding content that is solely for commercial promotion goes directly against the policies, purpose and mission of Wikipedia to provide neutral, fact-based knowledge to the world. We invite companies to learn the established best practices of properly engaging on Wikipedia and support the public good.

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In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results. The photos uploaded by the agency prominently featured models wearing North Face gear in the foreground of the shot. The substitution was only noticed when the agency proudly revealed what it had done in a lavishly produced video shared by industry publication AdAge. Adding content that is solely for commercial promotion goes directly against the policies, purpose and mission of Wikipedia to provide neutral, fact-based knowledge to the world. But some good has come of the campaign. In order to upload images to Wikipedia, users must allow their work to be edited and reused so that the free nature of the encyclopedia can be preserved. That means that savvy editors have been hard at work cropping The North Face logo out of otherwise perfectly usable landscape shots, leaving them available to use on the free encyclopaedia forever — without offering free advertising to a clothing company.

While the northern side of the mountain rises more than 3, m 10, ft above the two valleys of Grindelwald and Lauterbrunnen, the southern side faces the large glaciers of the Jungfrau-Aletsch area, the most glaciated region in the Alps. The most notable feature of the Eiger is its nearly 1,metre-high 5, ft north face of rock and ice, named Eiger-Nordwand , Eigerwand or just Nordwand , which is the biggest north face in the Alps. The north face, the "last problem" of the Alps, considered amongst the most challenging and dangerous ascents, was first climbed in by an Austrian-German expedition. Since , at least 64 climbers have died attempting the north face, earning it the German nickname Mordwand , literally "murder ous wall"—a pun on its correct title of Nordwand North Wall. Although the summit of the Eiger can be reached by experienced climbers only, a railway tunnel runs inside the mountain, and two internal stations provide easy access to viewing-windows carved into the rock face. The two stations within the Eiger are Eigerwand behind the north face and Eismeer behind the south face , at around 3, metres. The Eigerwand station has not been regularly served since The first mention of Eiger, appearing as "mons Egere", was found in a property sale document of , but there is no clear indication of how exactly the peak gained its name.

The north face wikipedia

The North Face is a heterosexual romance novel by Mary Renault , who later became famous for historical novels set in ancient Greece and featuring homosexual love between male characters. The protagonists are Neil Langton and Ellen Shorland, both of whom have tragic pasts and both of whom are staying at a boarding house in Cornwall. They both have a passion for mountain climbing , which is what first brings them together. Neil is in the process of obtaining a divorce from an adulterous wife, whilst mourning the death of his young daughter, and Ellen is mourning the loss of her first love Jock, who died in World War II , believing herself incapable of loving again. The novel is set in the period immediately after the end of the war. In her fifth novel North Face nursing becomes character rather than plot.

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Skip to main content The Verge The Verge logo. The breach compromised , customer accounts. USA Today. In other projects. In , it was bought by VF Corporation. San Francisco Museum of Modern Art. In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results. The substitution was only noticed when the agency proudly revealed what it had done in a lavishly produced video shared by industry publication AdAge. North Face even gloated about its success with a short, two-minute video detailing how shots of famous locales were swapped for similar-seeming photos featuring North Face product placement, inorganically juicing North Face visibility in Google results. Adding content that is solely for commercial promotion goes directly against the policies, purpose and mission of Wikipedia to provide neutral, fact-based knowledge to the world. Founded in to supply climbers, [2] the company's logo [3] draws inspiration from Half Dome , a distinct rock formation rising over 8, feet 2, m above sea level in Yosemite National Park. Crack Face Slab. When The North Face exploits the trust you have in Wikipedia to sell you more clothes, you should be angry. The North Face, Inc. Essentially, the brand had commissioned photos of models wearing its gear in a handful of highly searched vacation destinations, like the aforementioned Guarita State Park, and then uploaded those photos to Wikipedia, replacing the unbranded, user-submitted photos.

Douglas Rainsford Tompkins March 20, — December 8, was an American businessman, conservationist , outdoorsman, philanthropist , filmmaker, and agriculturalist. Following their divorce and Tompkins' departure from the business world in , he became active in environmental and land conservation causes.

Athletic shoe brands. ISSN Bruce B. It was removed from Wikipedia by The North Face last month as part of its marketing stunt. In other projects. That means that savvy editors have been hard at work cropping The North Face logo out of otherwise perfectly usable landscape shots, leaving them available to use on the free encyclopaedia forever — without offering free advertising to a clothing company. Douglas Tompkins Susie Tompkins Buell. Retrieved September 14, Quora topic ID. Advertiser Content From. Hidden categories: Articles with short description Short description is different from Wikidata Wikipedia pages semi-protected against vandalism Use mdy dates from May Commons category link from Wikidata.