Target controversy 2023

Sales fell 5.

A backlash against Target occurred in the lead up to Pride Month in after the American retailer released its Pride month merchandise, sparking attacks and threats from conservative anti-LGBTQ groups. In May , Target received threats against employees in response to the stores' Pride Month merchandise. Several viral posts on social media claimed that " tuck -friendly" products were being sold to children; this claim was found to be false by the Associated Press. As a result of the outrage among anti-LGBTQ groups, Target decided to withdraw several pieces of merchandise from stores in southern states and from their website. Target released a statement on May 24, , in which it cited concern for the safety of its employees as justification for these changes.

Target controversy 2023

The Target boycott began in May That is, Target became embroiled in a significant controversy as consumers chose to sever their commercial and social connections with the retailer in protest. In response to the escalating pressures exerted through social media, boycott movements, and threats of violence, Target opted to downplay their Pride Month campaigns and in some cases remove or relocate its Pride merchandise from highly visible front displays to less conspicuous areas within their stores. However, this seemingly innocuous adjustment had unintended consequences. It created the perception that Target was opportunistic, insincere, and lacking in conviction. Consequently, the brand found itself subject to criticism from both sides of the debate. This downturn is likely a direct consequence of the boycott against Target. For example, every June, Target prominently features a range of Pride-themed merchandise, including rainbow t-shirts, and greeting cards. The retailer takes meaningful steps by offering affordable options for gender-affirming clothing all year round. The brand creates a safe and inclusive space for individuals to express their authentic selves. Moreover, Target has formed partnerships with TomboyX and Humankind, both queer-owned and woman-founded brands, to launch limited-edition lines of affordable, gender-affirming clothing. For many brands like Target, a significant worry stems from their long-standing presence in the market. Their consumer base has originally been built around predominantly white, mid-western demographics, largely due to the size and cultural homogeneity of this population.

Consumer Research Platforms. Target Is Accused of Rainbow Capitalism.

In confirming the changes to this year's Pride collection, which has been on sale since early May, the Minneapolis retailer cited safety concerns for employees that have been targeted by hostile customers. Here are some things to know about the controversy surrounding the Target Pride collection and the company's response. Target did not pull its entire Pride collection, but it has removed certain items ahead of Pride month. Target said it's pulling certain items from the Pride collection due to intense and threatening backlash from some customers — which has impacted employees' sense of safety, the company said. Target said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores.

Backlash to the retailer's Pride collection was one of several challenges that led to a 4. Retailers have by and large struggled to stay ahead of shifts in consumer spending this year, but Target was on a very short list of brands that faced backlash for their support of the LGBTQ community. We denounce violence and hate of all kinds and safety of our team and our guests is our top priority," he said. This year was the first time in more than a decade of Target's annual Pride celebration that the company moved to pull products from its stores — a decision that caused further controversy among Target's LGBTQ employees , customers, and suppliers who said the company was abandoning them. Cornell said Target would continue to celebrate Pride and other heritage months, noting that the company would be "mindful of timing, placement, and presentation. Read next. US Markets Loading Close icon Two crossed lines that form an 'X'.

Target controversy 2023

Download PDF. Target Corporation NYSE: TGT today announced its fourth-quarter and full-year results, both of which benefited from an additional week of sales as compared to All earnings per share figures refer to diluted EPS. See the tables of this release for additional information about the items that have been excluded from Adjusted EPS.

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Target Is Accused of Rainbow Capitalism. The Science of Culture. Linkedin Twitter X Youtube. The police have not identified who was behind the hoax threats. Unpacking the Target Boycott. Moreover, Target has formed partnerships with TomboyX and Humankind, both queer-owned and woman-founded brands, to launch limited-edition lines of affordable, gender-affirming clothing. These actions only further inflamed conservative opposition to the brand. State legislatures are also pushing to prevent discussions in school regarding sexuality and gender identity. June 3, Be prepared for potential backlash. Toggle limited content width.

Pride month merchandise is displayed at the front of a Target store in Hackensack, N. Target is removing certain items from its stores and making other changes to its LGBTQ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. Target said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores.

June 1, Most notably, right-wing conservatives, as we explain below. However, Collage Group has picked up on an emerging trend. Different Perspectives on Gay Rights vs. Consumer Research Platforms. Retrieved June 4, They also requested that Target return the removed merchandise back to stores. May 24, Times Union. It created the perception that Target was opportunistic, insincere, and lacking in conviction. Make sure you participate to connect with these diverse consumers and their allies. They supported Target in reporting all threats and vandalism committed against their Pride displays to law enforcement.