Yitty fabletics

A post shared by Lizzo lizzobeeating.

The now-superstar would wear body girdles and skin-tight corsets to school, contorting the shape of her body — an experience she said was incredibly uncomfortable for a preteen. Eventually, Lizzo says, she abandoned the girdles and embraced her plus-size body: "I got to a point where I was like, 'F--k that,'" she laughed. I went all the way to the other side, to liberate myself and find my self-love and body positivity. Next month, Lizzo will launch her own shapewear line — called Yitty, after a childhood nickname for the singer, whose actual name is Melissa — through a partnership with the athletic apparel maker Fabletics. The line marks Lizzo's first business venture, beyond her work in music and entertainment she also stars in a reality dance competition series streaming on Amazon Prime Video , and her personal investments. The launch follows three years of work and many meetings with Fabletics co-founder, Don Ressler, Lizzo said.

Yitty fabletics

A post shared by Lizzo lizzobeeating. In addition to her music career and reality show, " Watch Out For the Big Grrrls ," on Amazon Prime, Lizzo runs a shapewear line called Yitty in partnership with activewear brand Fabletics. She first teased the venture in March , writing in an Instagram post , "I'm about to announce the biggest thing YET. Bigger than anything I've ever done. A Dream Come True. Stay tuned bitch. It makes sense that Lizzo, a longtime advocate for body positivity and destigmatizing being fat and healthy , would get in the business of empowering people to love themselves. She has championed a series of boundary-pushing looks that promote radical self-acceptance and new beauty standards. Yitty, named after the award-winning star's childhood moniker, makes second-skin shapewear based on the principles of inner confidence, self-love, and effortless everyday wear. The inclusive brand is revolutionizing the concept of sizing, providing options for every single body type. It's not high, it's not low.

It makes sense that Lizzo, a longtime advocate for body positivity and destigmatizing being fat and healthywould get in the yitty fabletics of empowering people to love themselves.

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By Marie Lodi. If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. The Grammy-winning artist teamed up with Fabletics to bring her own flavor to the shapewear scene, which includes bold, unapologetic colors and prints, silhouettes that go beyond traditional styles, and a highly inclusive size range in 6X to XS. Eventually, I started to create my own shapewear pieces based on where I felt I needed to be shaped or hugged. But over time, because literally no one was addressing this, I realized that I needed to do it.

Yitty fabletics

Purchases you make through our links may earn us a commission. Want to feel good as hell this summer? The size-inclusive brand has bodysuits, bra tops and leggings throughout its three hero collections Major Label , Mesh Me and Nearly Naked —all wrapped up in purple sustainable packaging.

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She decided to team up with Fabletics to capitalize on what she saw as limitless potential with the brand. She first teased the venture in March , writing in an Instagram post , "I'm about to announce the biggest thing YET. Fashion Designers. The shapewear category is already celebrity-studded. Last year, Fabletics was reportedly eyeing its own IPO , a process the company declined to comment on. Stay tuned bitch. Next month, Lizzo will launch her own shapewear line — called Yitty, after a childhood nickname for the singer, whose actual name is Melissa — through a partnership with the athletic apparel maker Fabletics. Singer Rihanna has also had a successful run with her lingerie line Savage X Fenty, which is known for embracing and catering to all body types. Since launching with only a selection of shapewear in , Skims has expanded into categories including pajamas, lounge wear and swimsuits. Now You Know. Latest Fashion. Lizzo wearing a Yitty crop top and low-rise pants on Instagram.

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Recently, Lizzo proved she's Yitty's greatest spokesperson, showing off the brand's designs on Instagram. In signature Lizzo fashion, she captioned the post: "Aye.. Rita Ora. Marc Jacobs. Get a Daily Dose of Style Right in your inbox. Power Your Happy. Recently, Lizzo proved she's Yitty's greatest spokesperson, showing off the brand's designs on Instagram. She decided to team up with Fabletics to capitalize on what she saw as limitless potential with the brand. Street Style. VIDEO The shapewear will debut in neon colors and bold prints.