Ucla brand colors

Color is more than an aesthetic choice.

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element. Do not use other shades of blue and gold in publications or online. The system is broken down into four main palettes that are meant for unique uses:.

Ucla brand colors

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Color contrast is very important to legibility. To meet current accessibility standards, ucla brand colors, use only approved color combinations. We recommend purchasing Pantone color swatches for the most accurate visual matching.

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Caught up in the size and complexity of UCLA and the excitement of new research and academic programs, it's tempting to create and use "custom" logos. But the UCLA story is best told within a consistent framework, including disciplined use of logos and marks. UCLA's logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage. The UCLA Campus Logo is the core graphic used to identify our institution, its administrative and academic units, programs, and initiatives. School and department logos are created by UCLA Marketing as part of a system combining the campus logo with the name of the school or department.

Ucla brand colors

Adopted in , the logotype is simple and modern, with a slight slant to give it a dynamic feel. Policy reaffirms that the campus logo is the standard logo for all academic and administrative units. The campus logo is a required brand element, to be used in accordance with the guidelines on this page. If you need to combine the campus logo with the name of your school or department, see Department Logos. The Campus Logo may not be used by student groups and other campus organizations as they cannot represent themselves as speaking on behalf of UCLA. To learn more, visit the Brand Protection section. Individual students may be able to use the Campus Logo on research posters.

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Do not use other shades of blue and gold in publications or online. For the sake of accessibility, restrict use of tertiary colors to graphics only. The system is broken down into four main palettes that are meant for unique uses: Brand colors are used for backgrounds, illustrations, and other graphical elements or fields that contribute to a pages layout. If you are overprinting the gradient with type, you need to make sure the resulting contrast ratio meets accessibility standards. These colors should be used minimally and for their intended meanings only. Primary Brand Colors Over the years the blue color has always been more important than the gold. Official colors are recognized and protected in trademark case law because they communicate identity. Do not create your own gradients. Appropriate uses of red are limited to error messages and emergency alerts. Use accurate colors by entering the values instead. See the color combination chart. Tertiary Brand Colors A tertiary palette has been developed for use as an accent to the primary and secondary colors. This full range of color provides a great deal of flexibility; please stay within these established hues. Logos and Marks. For the sake of accessibility, restrict use of tertiary colors to graphics rather than text.

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity.

Do not make your overall layout too dark. To achieve Level AAA compliance requires a contrast ratio of at least for normal text and 4. This chart "grades" various combinations of UCLA brand colors. Appropriate uses of red are limited to error messages and emergency alerts. Large text is defined as 14 point typically The UCLA palette is bright. Lavish use of white in layouts enhances the brilliance of the colors. For websites and other online uses, WebAim Color Contrast Checker is a good tool to measure contrast. Names and Naming. Color is more than an aesthetic choice. Do not compromise legibility by choosing low-contrast color combinations. Who we are.