The modern house

Why has an estate agency that specialises in design-led properties built such a big online following? Because it offers escapism at a time of towering property prices. T he Drive curves quietly through the green of Maresfield Park, past mature trees, the modern house verges and tall, polite hedges that offer glimmers of the homes beyond: slate roofs, mullion windows, block-paving, gravel.

The Modern House is a British estate agent that specialises in the sale and promotion of Modernist and 20th century architecture. It was founded by Matt Gibberd and Albert Hill in Gibberd and Hill met at school in Dorset and collected training shoes and Memphis Group furniture in their respective youths. Gibberd's grandfather was the modernist architect Frederick Gibberd. An estate agent designed like a high-concept lifestyle magazine, it had clean fonts on white space, art-standard photography and a refreshing lack of jargon". How sweet life would be, we think to ourselves, if we could spend our days in such open-plan, light-filled harmony".

The modern house

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Once part of a local manor house estate, the land here was requisitioned during the first world war and afterwards parcelled up and sold as separate plots.

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If you love nature, own a stellar art collection, or just have an affinity for the color white, then a modernist house just might be the style of home you like most. Modern architecture emerged in the early 20th century and became the rage as architects such as Philip Johnson, Ludwig Mies van der Rohe, and Frank Lloyd Wright made their mark with elegant, streamlined structures. From a Philip Johnson—designed mansion in Texas to a sculptural structure in Pennsylvania, each of these modernist homes offers an artful setting for contemporary living. With views of Camelback Mountain and Piestewa Peak, this Arizona house features dramatic spaces constructed with exposed concrete and raw steel. The home was inspired by the work of Pritzker Prize—winning Australian architect Glenn Murcutt and was designed to work with the surrounding landscape and maximize natural light.

The modern house

What started as a niche business in , when architectural journalists Albert Hill and Matt Gibberd set up an agency to sell mid-century architecture to the Wallpaper-reading crowd, is infiltrating the mainstream, and setting the benchmark for estate agents in the age of social media and property porn. The Modern House website has boomed in as people flock to gaze lustfully at its properties, even if they have no intention of buying. About The Modern House is an estate agency that helps people live in more thoughtful and beautiful ways.

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Still, the precarious market is one factor that has led the Modern House to consider entering the rental market — offering a stepping stone, perhaps, to the design-conscious people who regularly dip into their listings, but could only dream of owning. It specialises in design-led, architecturally intriguing properties from former factories to art deco gems, modernist estates, urban spaces, loft conversions, new-builds and even partnerships with Turner prize-winning architects Assemble. Set back from the road, it is a low-lying brick building with a carport. Article Talk. She walks me through the building, from the kitchen along the light-filled corridor that leads to the bedrooms. When she first spotted the listing, it was at an emotionally charged time — shortly after the death of her mother, when Bella was four months pregnant. The Modern House has moved on, too, from the aesthetic that made its name. There are other property sites with devoted followings — Cheap Old Houses , for instance, the Instagram celebration of largely US doer-uppers; sites dedicated to French chateaus and Tuscan farmhouses, all of which offer a diversion from the drudgery of our daily existence. In July, they put in an offer. Built in , it was designed by local architects for a sea captain who retired to this landlocked corner of East Sussex. Back then, a house was more seen as a bank account or just bricks and mortar.

Why has an estate agency that specialises in design-led properties built such a big online following?

The kind of property it features has evolved as well. In the decades since, those plots have become architectural playgrounds of a sort, adventures in Georgian, Regency and Tudorbethan styles, updated and remodelled, with conservatories, annexes and bifold doors. It would also open up a new market for the company, whose greatest problem might be that, while the average length of home ownership in the UK is seven years, the Modern House rarely sees re-sales. The Guardian. Set back from the road, it is a low-lying brick building with a carport. Still, its mailing list remains a source of fascination, inspiration and fantasy for many. Reuse this content. The Modern House has moved on, too, from the aesthetic that made its name. Gibberd's grandfather was the modernist architect Frederick Gibberd. Toggle limited content width. The space in your home is where you experience most of your life. T he Drive curves quietly through the green of Maresfield Park, past mature trees, grass verges and tall, polite hedges that offer glimmers of the homes beyond: slate roofs, mullion windows, block-paving, gravel. Retrieved 13 October Categories : establishments in England British companies established in Property companies based in London Real estate companies established in Modernist architecture in the United Kingdom Companies based in the London Borough of Southwark.