Smartocto

Would you like a content strategy that helps you build a strong rapport with your audience?

Press agencies are the first to collect news, spread it to media outlets and thus make news scalable. But in the last decade this service has gradually come under pressure. Smartocto will create a powerful impact model of content and a simple interface, and will send it to multiple media outlets that can easily train the model based on their content and performance data. A segment of the model — on press agency content — can be used to inform and notify agency organisations like PAmedia. At the same time, the exchange of data from one partner to another is not necessary, only trained models increments are exchanged. He has a long standing background in digital journalism. In he was one of the first professional web editors of the Netherlands, and has a year track record in management, research and teaching among others at Leiden University , training and consultancy to professional media organisations and marketing teams.

Smartocto

Content analytics provider smartocto BV smartocto wanted to simplify the deployment of its machine learning ML models so that it could deliver richer editorial analytics and improve its customer satisfaction. The company had been using a combination of open-source and cloud solutions to self-host its ML workloads, but this combination of solutions was becoming increasingly time consuming to manage. In , smartocto worked alongside the Amazon Web Services AWS team to build a proof of concept to test Amazon SageMaker , which gives users the ability to build, train, and deploy ML models for virtually any use case with fully managed infrastructure, tools, and workflows. A few months later, smartocto decided to migrate all its ML models to Amazon SageMaker, freeing its team to focus on innovation. In less than 3 months, the company developed and deployed a predictive editorial analytics solution called Smartify , which helps its customers create relevant, engaging content and grow their audiences. Founded in , smartocto provides content analytics to newsrooms and media companies around the world through its smartocto system, which features both near-real-time and historical data features. To drive its analytics, the company uses ML, which it supports using a combination of open-source products and AWS services, including Amazon Elastic Compute Cloud Amazon EC2 , which provides secure and resizable compute capacity for virtually any workload. Further, those teams had to complete several manual tasks as a part of the onboarding process, which made the overall process prone to human error. After completing the proof of concept, the company worked to migrate several of its existing ML models to different Amazon SageMaker endpoints, which smartocto completed in a few months. Because smartocto could support predictions in near real time, the company decided to develop Smartify, a predictive editorial analytics solution that uses ML to forecast the expected engagement, such as click rates, likes, and shares, of a news post on a particular channel. Smartocto began developing Smartify in February , and to upskill its staff and accelerate its time to market, the company engaged AWS Training and Certification , which helps participants learn from AWS experts, advance their skills and knowledge, and build their future in the cloud on AWS. The company also relied on the AWS team for technical support. One of the features that smartocto uses is Amazon SageMaker Studio , the first fully integrated development environment for ML. In less than 3 months, smartocto finished developing Smartify, and the company quickly deployed the solution to production—an estimated 6 months ahead of schedule.

Learn from AWS smartocto. Following the arrival of ChatGPT a year ago, smartocto, newsrooms are finding a better balance between investing in AI and exercising caution. We also use third-party cookies that help us analyze and understand how you use this website, smartocto.

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We think of stories as being part of a cycle: an ongoing process which gets more and more refined with experience. But how? And for whom? Publishers who understand their brand DNA and their audience are more likely to publish stories that hit the mark. Learn about who you really are, and how you want your audience to recognise you! How can your brand relay that breaking news story? How does the news look through your unique lens? Forgetting how your content intersects with your brand - or your demographic - is a waste of time and resources. Our solution helps you discover the topics your audience cares about - all from analysing your own historical data.

Smartocto

This guide, written in collaboration with news user needs evangelist Dmitry Shishkin , is part of a series on writing news stories based on the user needs approach. The smartocto team have once again collaborated with Dmitry to expand the model of six by adding two extra user needs. The reason is pragmatic: as circumstances change, media need new approaches to tempt their audience into clicking and subscribing. The ultimate goal of the model is to connect to the audience in a stronger, more meaningful way - creating more engagement and loyalty in the process, and increasing the relevance of your brand. We created a new User Need Model in March

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Funding raised:. Aleksandra is certified PRINCE2 Project Manager and currently she is leading multiple different projects which involve more than 60 small and local news outlets. One of the features that smartocto uses is Amazon SageMaker Studio , the first fully integrated development environment for ML. Simplified deployment of its ML models. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. It helps the editorial team to get more data driven. Smartocto Architecture Diagram Close. DPG Media. With these savings, smartocto plans to iterate new versions of Smartify that will include more analytics and features for its customers. In he was one of the first professional web editors of the Netherlands, and has a year track record in management, research and teaching among others at Leiden University , training and consultancy to professional media organisations and marketing teams. He has a long standing background in digital journalism. Necessary cookies are absolutely essential for the website to function properly.

This guide, written in collaboration with user needs evangelist Dmitry Shishkin , is part of a series on writing news stories based on the news needs approach. These six different editorial treatments of a news event, focusing on other details of the story besides the cold, hard facts, can offer more value to the reader.

This category only includes cookies that ensures basic functionalities and security features of the website. At smartocto, Goran is working as a Senior Data Scientist, leading innovative projects and building machine learning platforms. Aleksandra is certified PRINCE2 Project Manager and currently she is leading multiple different projects which involve more than 60 small and local news outlets. But opting out of some of these cookies may have an effect on your browsing experience. Disabling these cookies might remove some functionality from the website. Smartocto began developing Smartify in February , and to upskill its staff and accelerate its time to market, the company engaged AWS Training and Certification , which helps participants learn from AWS experts, advance their skills and knowledge, and build their future in the cloud on AWS. Now, the company can complete the onboarding process in a matter of days by using multimodel endpoints and hosting a unique ML model for each of its customers. She started her career working for satirical digital-native outlet Njuz. Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. These cookies do not store any personal information.