Simi haze beauty

The stickers, it turns out, were a teaser for the SimiHaze Beauty brand, which launched this week in the form of three core products: Velvet Blur, a hydrating matte lip balm available in 12 colours; Sun Flush, simi haze beauty versatile tint that can be used on the eyes, cheeks and lips for an all-over flush; and Lip Trace Liner, a lip liner containing jojoba oil that plumps and defines without any flaking. Growing up between in London, simi haze beauty, and later studying fine art and fashion in Los Angeles, the twins have built up a cult following as DJs, style icons and now beauty disruptors. By Chioma Nnadi.

The sisters, who touched down in Dubai on Thursday, teased a partnership with French multinational retailer Sephora on their joint Instagram account. The sisters teased a partnership with French multinational retailer Sephora on their joint Instagram account. The twins added the Saudi, UAE, Qatar and Bahraini flags to the picture, hinting that their products will be available at Sephora stores in these countries. The twins launched their US-born cosmetics brand in with a range of stick-on makeup designs that can be placed on the face for a bold beauty look achievable within seconds. The sticker book features an array of edgy designs inspired by their favorite DJ looks from the past, such as chrome wings, neon negative space eyeliner and holographic cat-eyes.

Simi haze beauty

Yes, you heard that right! The sisters teased their partnership with international beauty haven Sephora on their joint Instagram account after arriving in Dubai on Thursday. In their IG story, the twins added the flags of the U. E, Saudi Arabia, Qatar, Bahrain, and later Kuwait prompting that their products will be available at Sephora stores in these countries. As the beauty entrepreneurs grew up in Riyadh, Dubai, and London, it is indeed a full circle moment. Launched in , the cosmetics line SimiHaze Beauty was born when the duo got tired of mixing lipsticks together to create their desired formula. The twins revealed they had been putting stickers on their faces forever, and then an incredible epiphany came to them as they realised stickers could be eye makeup. The brand soon gained popularity because of its unique range of stick-on makeup designs that can be applied to the face for an instantly eye-catching appearance. Simi and Haze have managed to incorporate their striking styles and eccentric makeup looks which they were always known for. These sticker packs feature an array of edgy designs inspired by their favourite DJ looks from the past, such as chrome wings, neon negative space eyeliner and holographic cat eyes. Additionally, SimiHaze Beauty has expanded to include a range of products, including lipsticks, balms, bronzing powders, highlighter, a lifting mascara and more. Stay tuned to know more about the launch date and other news.

Their creativity attracted us to work with them.

Sign up to our newsletter for a truly global perspective on the fashion industry. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information. To receive the Vogue Business newsletter, sign up here. Simihaze Beauty was founded in July as a joint venture partnership between the Los Angeles-based founders and Milan-based incubator Flash Beauty, which today manufactures and distributes the brand.

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Simi haze beauty

Cosmic-inspired beauty is having a moment. Simihaze Beauty —the eponymously named beauty brand cofounded by identical twins Simi and Haze Khadra—dropped the third capsule of its growing, celeb-favorite collection today. Following products like the multitasking lid-cheek-and-lip tint Sun Flush or the deceptively hydrating Velvet Blur Matte Lip Balm , the jet-setting sisters have unveiled the next leg of their beauty brand that invokes a "journey through space. As with the other products in the range, there is more than what initially meets the eye—a theme to keep in mind with the sisters, to be sure. For instance, the limited-edition shadow palette delivers both matte and shimmery shades, and can transform textures from a sheer shadow to an inky paint when moistened. Famously spotted at Fashion Week at just 14 years old, Simi and Haze themselves are perfect examples of the "don't judge a book by its cover" adage, each possessing seasoned experience working in multiple industries like deejaying at Coachella, for example despite their young age. They've amassed an Instagram following of 1. The duo even creative-directed the space that held the brand's VIP launch party, artistically reinventing the venue to suit the aesthetics of Capsule 3. Their global upbringing—living between California, London, and Saudi Arabia—has seemingly influenced their brand's expression in its desire to be unique.

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View this post on Instagram. Instagram simihaze In their IG story, the twins added the flags of the U. Make better business decisions Sign up to our newsletter for a truly global perspective on the fashion industry. In the morning, I looked sun-flushed and healthy, but by the end of the day, the pigment looked a bit patchy. Probably not. But they were all so heavy and really pigmented, whereas we wanted a natural look, like a bitten lip, so we would just dab it on. Meanwhile, check out SimiHaze Beauty brand here. Saudi Arabia. The stickers, it turns out, were a teaser for the SimiHaze Beauty brand, which launched this week in the form of three core products: Velvet Blur, a hydrating matte lip balm available in 12 colours; Sun Flush, a versatile tint that can be used on the eyes, cheeks and lips for an all-over flush; and Lip Trace Liner, a lip liner containing jojoba oil that plumps and defines without any flaking. To receive the Vogue Business newsletter, sign up here. I began with the shade 12 DUSK — a scrumptious chocolatey brown that teeters between a nude and a bold lip.

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Launched in , the cosmetics line SimiHaze Beauty was born when the duo got tired of mixing lipsticks together to create their desired formula. The party season is when sales spike, according to Sophie Wayman, head of category management for beauty at Farfetch. Print Edition Read pdf version Subscribe now. Complexion is next, although the founders declined to specify a timeline or share more details on what kind of skincare they will offer. By Vogue. Most Popular. Search form Search. We create our products for reliability and longevity. It was about self-expression and showing our personalities without having to say anything. Saudi Arabia. Lipstick is the number one thing. The twins launched their US-born cosmetics brand in This formula had — dare I say it — wedged open the door between me and the lipstick world. Most Popular.