Qiviuk

The finest spring outing, qiviuk. We are trilled to launch our WeChat account.

Today that quest has been realized through his unique brand Qiviuk. His grandparents owned many acres of land and raised fibre-producing animals in the highlands of Peru. His mother was an avid knitter. He used to design garments with her, exploring how certain materials would look and feel compared to others. Fascinated by textiles, he learned about their history in Peru, Europe, and Asia. Twenty-two years ago, while still a young man, he found it. The feeling was incredible.

Qiviuk

Qiviuk , a Canadian luxury knitwear brand, is experiencing loss in sales due to a 90 percent decrease in Chinese tourists in Canada. Fernando Alvarez , the CEO of Qiviuk, discusses how the change is impacting the brand, new marketing strategies, and the future of Chinese tourism in Canada. The main demographic of Qiviuk is Chinese tourists and has had a significant impact on the brand as they are unable to visit the store and experience the products in person. Chinese tourism is struggling to return back to normal and there is no timeline on when it will return to levels prior to the pandemic. The challenge started when all travelers stopped because of Covid and it has been about two years and the recovery for Chinese tourism is still not great. Alvarez says with its main demographic missing, it forces the brand to find new ways to reach target markets, such as using more digital marketing. This is allowing Alvarez to maintain consistency, keep existing consumers, create new relationships with shoppers and continue to educate consumers about the uniqueness of its products and concept. Qiviuk is a brand specializing in handcrafted and sustainable luxury clothing. Its focus is on creating high-quality knitwear garments, accessories and emphasizing sustainable craftsmanship. The brand also uses merino wool, cashmere, mulberry silk yarn, alpaca, bison and more. The best selling products are its Muskox and Plaza collection. We have taken a lot of careful steps, crafting and we use methods suitable for each specific item, some being by hand and some with advanced technology that we have either developed or obtained. We have managed to put the concept together through a lot of effort, creative approach and with a lot of sensibility to the people behind the native communities in the North, to the people that transform it and where we deliver. After losing a huge amount of in-store shoppers, Alvarez says the brand created a new marketing strategy to stay connected with Chinese shoppers.

It took qiviuk ten years of trial and error to formulate effective methodologies. No reviews. Subscribe to the Newsletter.

Qiviut is a lovely soft yarn that knits like a dream. Knitters often say that qiviut makes cashmere feel rough in comparison. A fiber so unique, consider treating yourself to the finest quality yarn worthy of your time and effort. Qiviut does not shed, it's odorless, and retains warmth even when wet. Qiviut has the smallest production per year than any other natural fiber including Vicuna.

A fiber softer than cashmere and warmer than wool. This exquisitely soft undercoat is an exceptionally fine and precious fibre that protects this prehistoric mammal that once roamed with the mastodons against the extreme cold of the Canadian High Arctic. The Muskox story begins , years ago when millions of these short-legged, shaggy behemoths walked across the Bering Land Bridge during the last Ice Age and managed to survive an era that most animals including the woolly mammoth did not. Fossil records indicate that the muskox traveled as far south as Tennessee, although they now live exclusively in the Canadian Arctic, Alaska, and Greenland. The global population is estimated at , Known by the native populations as Oomingmack the bearded one , this imposing animal is smaller than a domesticated bovine.

Qiviuk

The finest spring outing. We are trilled to launch our WeChat account. Scan the QR code and stay tuned! Qiviut Qiviuk , from the musk ox of the wild Canadian Arctic, it is the warmest, and softest wool fiber and yarn found on Earth. Our philosophy and production methods promote a special ethical approach to protect the planet and to respect human tradition and the environment. Our fair trade practices combine our dedication to ancestral knowledge, state-of-the-art technology, and high couture sensibility. Qiviut is one of the rarest and finest natural fibers nature has given us. The fiber is harvested from Arctic muskoxen during the early spring, in partnership with indigenous groups in the Canadian high arctic. The lightweight fiber and insulating warmth of qiviut will keep you warm in arctic winters while also comfortable in warmer weather.

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Save my name, email, and website in this browser for the next time I comment. Instagram Facebook Twitter Pinterest Tumblr. After that, the yarn is woven; Qiviuk uses centuries-old mills in Italy. Softness Qiviut is a lovely soft yarn that knits like a dream. This is allowing Alvarez to maintain consistency, keep existing consumers, create new relationships with shoppers and continue to educate consumers about the uniqueness of its products and concept. About Us Newsletters. Our Story. It gives you a [silky] tactile sensation on your body unlike any other fibre. Comment: Please enter your comment! Yarns are 1oz 28 grams lace weight and A fiber so unique, consider treating yourself to the finest quality yarn worthy of your time and effort. Share on pinterest. Insulation Gentle on your hands to knit, buttery soft to wear! Qiviuk or qiviut is the soft undercoat of the muskox.

Kiviuq also spelled "Qiviuq", "Kiviok" and other variants is a legendary hero of the epic stories of the Inuit of the Arctic regions of northern Canada , Alaska and Greenland. Kiviuq is an eternal Inuit wanderer.

American Bison fine garments processed and produced by the Qiviuk Group. Some think the Chinese market will return as soon as in the next few months, some think it will take at least three years — I think it will come back now. There are many methods of spinning yarn and dyeing depending on the desired textile or garment. Facebook Flipboard Instagram Linkedin Twitter. Very much worth the splurge! I had to splurge and make myself something special "Windy Valley Muskox yarns is the place for exceptional wool. My sweet husband bought me two balls of the pure Qiviut for Christmas. Contact Us. Chinese tourism is struggling to return back to normal and there is no timeline on when it will return to levels prior to the pandemic. All Rights Reserved. Fernando Alvarez The main demographic of Qiviuk is Chinese tourists and has had a significant impact on the brand as they are unable to visit the store and experience the products in person. Qiviut is one of the rarest and finest natural fibers nature has given us.