Peloton pricing tiers

By Victoria Songa senior reporter focusing on wearables, health tech, and more with 11 years of experience. If you buy something from a Verge link, peloton pricing tiers, Vox Media may earn a commission.

The first tier is called Peloton App Free and provides more than 50 classes across 12 fitness categories. The tier includes a rotating set of featured classes that will be refreshed on an ongoing basis but does not include live classes. This tier offers exclusive access to classes. The feature is available across all membership tiers. Members will get access to a series of floor-based routines where they can choose between different strength class types.

Peloton pricing tiers

This experience is optimized for Chrome , Firefox , Safari and Edge browsers. It looks like you're using Internet Explorer, please use another browser. Peloton Equipment. Terms apply. Credit card required. Cancel anytime before free trial ends. Select your country preferences. We've noticed you're shopping from Germany. Please update your country preferences to see content specific to your location. Skip to main content Peloton Logo. Location Account Cart-l10n. Peloton App No Peloton equipment needed.

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When Peloton unveiled its holiday commercial depicting a husband who gifted his wife a stationary bike for Christmas, the ad was widely panned as sexist, dystopian and reminiscent of a hostage video. People took umbrage at the commercial's characters — a white, upper-middle-class family — and said it sent a range of dangerous messages about everything from gender norms to body dysmorphia. While the controversy eventually faded from the headlines, the public remembered. The ad solidified Peloton's nascent identity as a high-end bike company reserved for a certain type of person at a certain income level. Peloton on Tuesday is launching a new marketing campaign that bills the retailer as a company for anyone, regardless of age, fitness level and income — or whether they shelled out thousands for a pricey piece of equipment. He has worked to transform Peloton from a hardware-focused company into one that's just as invested in its app and the high-margin subscription revenue that it brings. Since McCarthy, a former Netflix and Spotify executive, replaced founder John Foley in February , the company has been on the defense.

This experience is optimized for Chrome , Firefox , Safari and Edge browsers. It looks like you're using Internet Explorer, please use another browser. Access every class from your living room, the park, the gym or wherever on your phone, tablet, TV and web browser. Find classes like bodyweight strength, yoga, HIIT, outdoor running and more that only require you and your body. Select your country preferences. We've noticed you're shopping from Germany. Please update your country preferences to see content specific to your location. Peloton Logo.

Peloton pricing tiers

This experience is optimized for Chrome , Firefox , Safari and Edge browsers. It looks like you're using Internet Explorer, please use another browser. Peloton Equipment. Terms apply. Credit card required. Cancel anytime before free trial ends. Select your country preferences. We've noticed you're shopping from Germany. Please update your country preferences to see content specific to your location.

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The ad solidified Peloton's nascent identity as a high-end bike company reserved for a certain type of person at a certain income level. There is no upfront cost to a trial, but Members are required to have a payment method on file. Login using your Peloton credentials at onepeloton. Select your country preferences. This tier will give users access to thousands of on-demand classes in nine exercise types, including strength, meditation, outdoor walking, and yoga. This dichotomy in loyalty between the Peloton plan tiers is likely driven by the lock-in that follows the large upfront equipment purchase. Peloton unveiled a new marketing strategy designed to capture a new customer base. He has worked to transform Peloton from a hardware-focused company into one that's just as invested in its app and the high-margin subscription revenue that it brings. The company has not incorporated potential upside from the app and marketing strategy into its financial outlook, and said some paid app members will likely downgrade to the free membership option. The relaunch includes a "Gym" function that allows users to take Peloton's app into the gym with them and create custom workouts. Peloton aims to rebrand as a fitness 'company for all' with focus on app and subscriptions.

The first tier is called Peloton App Free and provides more than 50 classes across 12 fitness categories. The tier includes a rotating set of featured classes that will be refreshed on an ongoing basis but does not include live classes. This tier offers exclusive access to classes.

Peloton recently announced the testing of a new pricing system that will include a piece of equipment and subscription for one monthly fee; customers will be permitted to cancel at any time with no charge link. Peloton Logo. The tier includes a rotating set of featured classes that will be refreshed on an ongoing basis but does not include live classes. What kind of classes do I get with App Membership? With a new marketing chief at the helm, Peloton says it's ready to reintroduce itself to the world and shed the image the holiday ad seared into some minds. After doing so, select the Peloton App Membership plan you wish to downgrade to. Users with an App Membership get access to one profile. Does App Membership work for me? Since McCarthy, a former Netflix and Spotify executive, replaced founder John Foley in February , the company has been on the defense. Free classes. If you choose to downgrade, you will not receive a refund.