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We are interested in The aim of this study is to explore the PWYW mechanism: Is it a communication tool as mentioned by the media or a new participative mechanism which enables power sharing between the enterprise and its customers?

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Promosyon Kurumsal Promosyon Need an account? Pay-what-you-want as a participative pricing mechanism: Meta-analysis of development and knowledge dissemination. A few educated proposals for variables that could explain the differences between nationalities were made and suggested for future research. The results also suggested that the amount paid in a PWYW scenario may be product category dependent, meaning PWYW might be more or less viable depending on the good or service offered. The ethical implications of pricing decisions are also discussed. The unit analysis of the research is a paper on PWYW which was accessed through multisearch data bases. Beijing Hongyuan Hesheng Trading Co. Zimmer Gifts Co. Using price as a strategic tool can increase both profit and customer satisfaction. Shanghai Touch Industrial Development Co. Cheng Yi Creation Company Ltd. In particular, it shows that a one-price policy may not always be ideal. Hershey H Friedman. Changzhou Stan Imp.

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Pricing strategies discussed include segmented tier pricing, pay-what-you-want pricing, pricing digital products, and peak-user pricing. The study applies to marketing scholars conducting research in PWYW, especially in the context of consumer behaviour. Nowadays, many firms regard pricing as only a matter of profit or loss but to innovate in the field of pricing, as in all fields, become an increasingly essential necessity for superiority against competitors. Nevertheless, in the past literature, no formal research has explored the state of development and knowledge dissemination of this subject, and no studies have been conducted on the citation analysis of papers dealing with it. In this article, we consider whether PWYW can be profitable when the consumer's only motive is self-interest. This article demonstrates how various concepts derived from marketing and behavioral economics can be useful to accountants and others whose advice is sought on the setting of prices. Shenzhen Osea Technology Co. First, we propose a definition of participative pricing mechanisms, as well as a useful taxonomy. Although researchers do not examine this issue, a number of enterprises have adopted this new pricing policy. Shenzhen Flying Supply Chain Co. Guangzhou Kingdi Printing Co. Christopher Groening. Chongqing Colorful Technology Co. Jolanta Tkaczyk , Magdalena Krzyzanowska.