Mercedes benz annual report 2018

Cover photo The EQC combined electricity consumption: With its seamless, clear design and brand-typical color accents, it is the pioneer of avant- garde electro-aesthetics.

The sharp decrease resulted from a substantial cash outflow in connection with legal proceedings relating to diesel vehicles. Also, a continued high level of expenses for new products and technologies had a negative effect. Above all, material adjustments affected our financial results last year. The future of the Daimler Group lies in CO2-neutral mobility as well as in consistent digitization, leveraging its full potential in our products and our processes. To achieve that, we have substantially ramped up our investments into new technologies.

Mercedes benz annual report 2018

Over recent years, mobility, in its widest sense, has revolutionised the environment in which the automotive industry works. Private vehicles as individual possessions now form part of an ecosystem in which on-demand mobility is hugely important, where the way in which we travel depends on our needs and circumstances at the time. Mobility is a right for the public - it is their right to move when, how and where they want. But the definition of this does not depend solely on governments, vehicle manufacturers or providers of technological applications. This definition is the responsibility of all of us, as a society. We have to define the type of mobility that is most appropriate for Spain, and under what conditions. Here at ANFAC, we believe mobility has to be smart, emission free, accessible and affordable, with a common model applicable to the whole of Spain in a consistent and orderly way. The world is changing, and we are changing with it. For our part, manufacturers are fully committed to this change. We are already adapting our offering to the changing demands of the public for more efficient technologies that reduce emissions and increase connectivity, safety and comfort. In this new environment, the concept of linear production design, manufacture and selling of vehicles is disappearing, and being replaced by an ecosystem of different suppliers and services, in which new components and technologies play a leading role.

In addition, the visory Board decided, after careful discussion of new knowl- Supervisory Board discussed the key financial indicators and edge gained from the further clarification of the facts of the case the targets for the Group and the divisions.

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Mercedes benz annual report 2018

February 21, — Today we have published the Annual Report On this page you will find all relevant information, documents and the recording of the conference. Daimler faces the challenges posed by the transformation of the automotive industry with a sustainable business strategy. Demand for individual mobility and the worldwide transport of goods and people will continue to grow and will continue to form the basis for the core business as a vehicle manufacturer. The premium market for passenger cars will continue to grow sustainably and faster than the volume market in the future.

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The most important markets Group. Our objectives and attractive business models for private car customers, fleet customers, and the public transport and commercial goods Sustainable profitable growth transport sectors. The Chinese car market weakened noticeably as the year progressed, with full-year demand declining slightly. We also plan to become a leader in one of the leading captive providers of financial and mobility the area of electric commercial vehicles. Our goal is clear- ly defined: We plan to continue to be a leading vehicle manufacturer while developing into a leading mobility provider. The production of the Citan and and construction-site haulage, as well as special vehicles the Mercedes-Benz X-Class is part of the strategic alliance that are used mainly in municipal applications. Net profit attributable to the shareholders of tive financial transactions also improved. We will also use our investment to realign our manufacturing Within the Daimler Group, synergies will continue to be facilities in Germany, to increase local production in the systematically maintained and utilized. This requires substantial investment in innovative products and new technologies, as well as in the expansion of Various issuance programs are available for raising longer-term our worldwide production network. Marie Wieck, General A. A large proportion of those bonds and the development of the technologies which Daimler were sold as benchmark bond issuances bonds with high embraces in its CASE approach. Daimler will continue to review all non-core activities in order to focus the financial resources on the businesses with the highest economic potential.

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The eCitaro was the dominant topic at Daimler Buses last year. One 3. In addition, the employee repre- In addition, the Supervisory Board also dealt with the question sentatives elected Roman Zitzelsberger as a member of the of whether an independent special committee of the Supervi- Mediation Committee and the members of the Audit Committee sory Board of Daimler AG should be set up to clarify any Board elected Michael Brecht as the Deputy Chairman of this of Management responsibility in connection with the European Committee. Automated driving functions also offer enormous economic advan- tages for our commercial-vehicle customers. The difficulty of accessing engines approved under the new regulations, together with distortions in demand caused by the weakness in production, has also been compounded by lower sales in some major export markets, such as Turkey and the UK, because of their own particular difficulties. The performance of asset tains additional liquidity reserves, which are available in the short management is measured by comparing with defined reference term. The third genera- Mobility is changing. In this way, we are shaping the mobility of tomorrow — to the benefit of our customers, employees, partners and investors. Systematic hybridization is an important interim solution on the road to emission-free mobility. Friends, family members or colleagues can then easily book and borrow the vehicle for a specific period. All of this is reflected in our financial results and our share price. Services was also unable to meet the forecast made in Annual B. The figures given above may deviate from the official figures.