Lume ads disgusting

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It starts off talking about applying Lume between your butt cheeks. But in her demonstration of how to do that, I can't figure out how that's supposed to work. Plus, why does she blow during the demo? The only question I have there is how exactly do they determine the crotch stink factor? Do they have devices, or is there a human volunteer? The commercials left me just as confused. I am not even going to watch that.

Lume ads disgusting

Need help marketing so you can make more sales and live the life you want? Work with us. Remember how I talked about how sales copy is never written but assembled? When it comes to writing sales copy, there are sales templates you can use to build your open to close. Once you get better at building out your sales copy, you can mix and match sales templates along with their respective elements. We have:. So we have three templates with the elements that make up their structure. Keep in mind, there are some comedic bits in here for entertainment value. But I will come back to the use of humor for further analysis in this commercial. The ad starts off with a bang. It makes a strong statement that certainly grabs your attention. The sales copy quickly presents the problem followed by a reveal of the product. You sure about that Lume? You can see this sentence generates some interest and makes a promise which they will have to back up.

It's as if they think you can't remember the name so they say it three times.

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It was incredibly refreshing to meet with them and know that they see things through a very similar lens as I do. The men who find us [do so] either themselves or through women that they care about that might be purchasing it for them. We have plenty of male customers. Women do not have a monopoly on body odor. As a founder, I think that founders are a group of individuals that would just die trying. Starting a brand and the things that you sacrifice as a founder, I think there tends to be less focus on that piece of it.

Lume ads disgusting

She also invented Mando Whole Body Deodorant. After hearing so many patients coming in complaining about odor down below their belts Dr. Klingman was tired of seeing women leave with false diagnoses for odor. It took her ten years to build the Lume solution. She was able to prove through clinical testing that the real culprit of most body odor is actually bacteria on the skin digesting bodily fluids. It is exactly the same reason we have an odor anywhere on our body including armpits.

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It starts off talking about applying Lume between your butt cheeks. Just apply Lume like a lotion. Replies 50 Views 4K. Oct 30, ttyndall. The only question I have there is how exactly do they determine the crotch stink factor? As a consumer, I implore the creators of the Lume deodorant commercial to reconsider their approach and find more appropriate and engaging ways to showcase their product. Sounds defensive to me, like you may be simply trying to cover your butt. Search forums. The frequency at which these commercials air only adds insult to injury, forcing me to mute the sound on my TV every time they invade my living room. This raises interest with anyone who has sensitive skin and desires pampering such as a facial. Here, same with the pitch for perfectly scentless female body parts. Bravo Custom Masonry.

Need help marketing so you can make more sales and live the life you want? Work with us.

Gallery New media New comments Search media. I wouldn't judge anyone on that basis. Sep 15, Gyroman. Work With Us. Take action because we already have a bunch of people using our product. Similar threads. Everytime I turn on my TV there is this lady peddling Lume body deodorant. Need help marketing so you can make more sales and live the life you want? There's your solution - don't watch or listen! It is an assault on the senses and a prime example of how not to promote a product. Shannon Klingman, for further credibility. Picture this Replies 31 Views 1K. Jasmo said: Sounds defensive to me, like you may be simply trying to cover your butt. If you live on the street, everything you own in a shopping cart, and you only shower when it rains.