Leggs nylons
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L'eggs is a brand of pantyhose , introduced in by Hanes , which radically changed the hosiery marketplace. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering. L'eggs was an immediate success, knocking out many competitors and becoming a tremendous profit stream for Hanes. Celebrity endorsements helped to keep the brand in the forefront. The plastic egg packaging was used for home handicrafts and as a toy for children. The success of the product line continued through the s and s, with L'eggs standing as the largest pantyhose brand in the US.
Leggs nylons
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Leggs nylons
L'eggs is a brand of pantyhose , introduced in by Hanes , which radically changed the hosiery marketplace. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering. L'eggs was an immediate success, knocking out many competitors and becoming a tremendous profit stream for Hanes. Celebrity endorsements helped to keep the brand in the forefront.
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Retrieved October 11, The New York Times. Fits an extra large size, 5 feet to 6 feet tall weighing between and pounds. Black-Owned or Founded. September 29, Gale Group. VFX Voice Magazine. Easy Pick Up. The plastic eggs themselves were popular with customers. She traveled to 26 cities and taught women. L'eggs was the brainchild of Hanes executive Robert Elberson, who put together a secret project in the basement at the Hanes factory in Winston-Salem, North Carolina.
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Save Address. The customer could rotate any one of the eight circular shelves to browse the selection. The freestanding displays occupied only about 2 feet of circular floor space 0. Schedule Now. Feet and Footwear: A Cultural Encyclopedia. Harrold, president of Hanes knitwear division and second-in-command to Elberson, was named "Man of the Year" by the Point-of-Purchase Advertising Institute. Skip to the end of the images gallery. Responding to this market metamorphosis, L'eggs began emphasizing their higher-priced products, reaching out to the conservative market segments that were still requiring formal skirts, hose and heels in the office. Boothose Hose. Jeannie Out of the Bottle: A Memoir. Easy Pick Up. The egg theme of the product package and the in-store presentation reinforced the feminine message. If you would like your prescriptions delivered, checkout with only your Rx Items s first. Shop All Categories.
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