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Architecture became an identifiable profession in Turkey approximately a century ago and has gone through several breaking points since then.

PDF English. Referanslar Aboulnasr, K. Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products. Brand love. Journal of Marketing, 76 2 , Beane, T.

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Does brand love matter to casual restaurants? Psychological Science, 24 2 , — Shapiro, G. Multivariate data analysis: An overview. Customer betrayal and retaliation: when your best customers become your worst enemies. How to market in a downturn. Two methods were employed for research on the period. Tsogas, M. Advances in K-Means clustering: A data mining thinking, Wu, J.

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Journal of Marketing, 73 6 , Consumer response to economic crisis and lessons for marketers: The Turkish experience. Perceived risk: Further considerations for the marketing discipline. It is not a coincidence that the differentiation in identity and language, which garnered both interest and criticism from professional circles, in the s. Even today, there are architects who design for large corporations, create projects that are popular and marketable in terms of both image and structure, undertake auteur designs in the most speculative of structure typologies, and do not seek further recognition or profit by expanding their scale. The first method is conceptual and historical research, and the second method is qualitative research and oral history. Since the process is shaped within a framework constructed towards comprehension, qualitative survey methods were employed and purposive sampling was used. Harvard Business Review, 87 4 , Journal of Marketing, 21 1 , Wu, J. Griskevicius, V.