Deion sunglasses sales

When Colorado State coach Jay Norvell fired a shot at Deion Sanders for wearing sunglasses and a hat during interviews, he gave "Coach Prime" some bulletin board material.

A post shared by Chase Fisher chasefisher. Things To Do. Best of Denver. Support Us. Blenders Eyewear and Coach Prime had already planned to release their collaboration — but after Jay Norvell's comments last week, they seized the moment.

Deion sunglasses sales

Sanders previewed his postgame handshake with Norvell today after turning this feud into a big profit. I n a lead-up to the highly-anticipated showdown between Colorado and Colorado State , the tension between the teams' coaches has reached a fevered pitch, causing waves both on and off the field. Ahead of what many predicted as Colorado 's victory over Colorado State, Buffs head coach Deion Sanders provided a glimpse into how he planned to greet his counterpart, Jay Norvell of Colorado State , in the postgame handshake. Sanders , on Fox's Big Noon Kickoff, silently showcased his intended actions by theatrically removing his hat and sunglasses. The dramatic gesture came in the wake of comments from Norvell, who without naming Sanders, referenced individuals wearing sunglasses and hats. That's what my mother taught me," said Norvell during his weekly radio show. These remarks were interpreted by many as a veiled jab at Sanders , who is known for donning sunglasses and hats not just during games, but also during media interactions. Sanders did not let this slide. He retorted with a combination of sarcasm, pride, and marketing genius. Earlier, Sanders had told his team that Norvell's comments had turned the game from just another match to something personal. To underline his point, Sanders, in a brilliant move, gifted his entire Colorado team sunglasses on the eve of their game. The controversy turned profitable. It seemed the audience was keen to get their hands on the eyewear central to the dispute. While the game's outcome was anticipated to be predictable, the postgame interactions and reactions were set to be the real spectacle, with many tuning in to witness the culmination of the week's tension. As Deion Sanders and his team took to the field, sunglasses in tow, it was clear that sometimes, the most unexpected controversies make for the best stories - and in this case, the best sales.

Now, thanks to the encouragement from Pops, Fisher has struck eyewear gold.

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Since those words hit social media, everything has changed. When Norvell made the comment, plans were for the sunglasses to be released on Sept. Fisher said they knew they had to bump up the time. Fisher was in Boulder this weekend for the game. The entire process has moved quickly. Plus, Sanders is known for his love of sunglasses. When Sanders wore the shades for the season opener at TCU , he was rocking one of just three pairs at the time. The he handed out to his team this past week were some of the first to ever be produced. Fisher said he has been in constant touch with the factory and his parent company, Safilo , about production time. The website as a whole has seen a notable uptick, too.

Deion sunglasses sales

When Colorado State coach Jay Norvell fired a shot at Deion Sanders for wearing sunglasses and a hat during interviews, he gave "Coach Prime" some bulletin board material. He also gifted Sanders and Blenders, a sunglasses company that recently collaborated with the Colorado coach, the sales boom of a lifetime. Just days before the Rams face the Buffaloes on Saturday, Norvell went on his weekly radio show and took an ill-advised jab at Sanders. He told USA Today that pre-orders of their new Prime 21 sunglasses have shot through the roof ever since Norvell called out Sanders for wearing his shades all the time. That comment directed at sunglasses and then us releasing the Sanders collection today was peanut butter meets jelly. The timing was insane. Sanders, who is just as good a businessman as a player or coach, recognized the opportunity and took advantage of the sports world descending upon Boulder, Colorado, this week. Sanders was all over some of the most popular sports shows, and he gifted pairs of Blenders sunglasses to big names like Stephen A.

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While the game's outcome was anticipated to be predictable, the postgame interactions and reactions were set to be the real spectacle, with many tuning in to witness the culmination of the week's tension. The feud between the in-state rivals has proven to be a gold mine for Blenders. Sign up for our newsletters Get the latest music, news, free stuff and more! I agree to the Terms of Service and Privacy Policy. Ole Miss set to hire former rival coach as analyst David Cobb 1 min read. That's what my mother taught me," said Norvell during his weekly radio show. All rights reserved. Ahead of what many predicted as Colorado 's victory over Colorado State, Buffs head coach Deion Sanders provided a glimpse into how he planned to greet his counterpart, Jay Norvell of Colorado State , in the postgame handshake. These remarks were interpreted by many as a veiled jab at Sanders , who is known for donning sunglasses and hats not just during games, but also during media interactions. It seemed the audience was keen to get their hands on the eyewear central to the dispute.

Editor's note: Follow along with us for live updates from Week 4 of the college football season. All have exploded since Wednesday, when a rival football coach at Colorado State criticized Sanders for not taking off his hat and sunglasses when he talks to adults. And it just so happens that Sanders was planning to officially launch a new line of sunglasses this week with a company based here near the beach called Blenders.

Blenders Eyewear and Coach Prime had already planned to release their collaboration — but after Jay Norvell's comments last week, they seized the moment. He also gifted Sanders and Blenders, a sunglasses company that recently collaborated with the Colorado coach, the sales boom of a lifetime. The feud between the in-state rivals has proven to be a gold mine for Blenders. He told USA Today that pre-orders of their new Prime 21 sunglasses have shot through the roof ever since Norvell called out Sanders for wearing his shades all the time. Newsletter Sign Up Enter your name, zip code, and email. Follow: Twitter: yeslikethecat. Fisher revealed that the relationship between Blenders and Sanders began when the latter was coaching at Jackson State. Getty Images. That comment directed at sunglasses and then us releasing the Sanders collection today was peanut butter meets jelly. All rights reserved. I agree to the Terms of Service and Privacy Policy.