Daisy hoppen

With a sense of confusion, a designer asks themselves the question: do I need a PR? The answer, more often than not, is a daisy hoppen of questions.

Our newly single British heroine, who runs her own fashion PR company, has just moved to a flat overlooking Highbury Fields in north London when the pandemic strikes. Every morning at 7. After a few weeks, Vincent offers a smile as Daisy jogs past. One morning in August , Vincent stops Daisy, introduces himself, and informs her that she is wearing the wrong type of trainers. They were New Balance non-performance sneakers, but then Daisy is more comfortable running doors at fashion shows for clients including Simone Rocha, Molly Goddard and Rejina Pyo than marathons. The other old-fashioned element?

Daisy hoppen

My father collects stuffed animals: we had a full-scale crocodile in the hallway, and love birds in a giant cage; our cat would sleep on top of it. We also had things like old fairground memorabilia, a jukebox, big velvet sofas and large Moroccan rugs. It was eclectic but very beautiful. Growing up, there were lots of forward-thinking photographs on the walls. But the art and photography at home were always changing because he would often buy things and then sell them on. But Vincent has brought me round to the idea of clean spaces. Without him, this place would look so different — it would be full of clothes. He has a very strict policy that if I bring something new in, something else has to go out. I can definitely be a hoarder, I hate throwing things away — I have birthday cards, tickets and diaries I have written since the age of Before the pandemic, I had just come out of a long-term relationship and I was looking to buy something of my own. I really wanted to have that Carrie Bradshaw-style Sex and the City moment of having all of my shoes in my kitchen cupboards and being able to run out, jump on the tube and go anywhere in London.

And I felt really, really, really happy. I am happy to match that pace, but I wonder if daisy hoppen consumer can stay up with it.

DH-PR work with a global network of Talent, Influencers, Industry Figures, Creative and Editors spanning a range of projects including seeding, red carpet dressing, and event attendance. We plan each project with a bespoke approach, tailored to the needs of individual clients, through curated strategies and creative networks. Values Statement To always be kind, conscious and inclusive. Mission Statement To strive to always better ourselves and the industry we contribute to, and apply a bespoke and considered approach to all that we do. We commit to an inclusive and representative mix of participants without our projects and to being an equal opportunity employer. We recognise that we have a responsibility to the environment beyond legal and regulatory requirements.

With a sense of confusion, a designer asks themselves the question: do I need a PR? The answer, more often than not, is a series of questions. What for? Why now? Having grown up in South London, daughter of the renowned photography gallerist Michael Hoppen, she studied at the University at Leeds before immersing herself in the world of PR, first for a jeweller, then at Purple PR, followed by Karla Otto. Meanwhile, she worked for a few clients solo, including Dover Street Market. Today, her agency represents a varied roster including Molly Goddard, Simone Rocha, Rejina Pyo, and Ganni among others across fashion, skincare, and furniture. Taking a more boutique approach to PR after working for a company with over 80 clients and offices in over 10 cities worldwide, Hoppen is the perfect person to ask about the slightly mysterious realm of fashion. Daisy Hoppen: We are very lucky that we have worked with a lot of brands since day one of their business. I am always looking for new talent, but it does not have to be from day one.

Daisy hoppen

When I was growing up, my father [the gallerist Michael Hoppen] would often refer to Jacques Henri Lartigue as his Desert Island Photographer; looking through his photographs always made him so happy, as they are all about joy. Some of my favourite images are of women in their luxurious now of course very frowned upon furs promenading with parasols and small lap dogs. I love the photographs of these women in feather-plumed hats, and lace veils covering their faces.

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What is the value of those reports? O: How important are influencers? Really important to me. Personally, towards the end of last year, there were so many events, I felt bored by the format repetition. So if you see that someone has been there for a long period of time, that is a key factor as well. He had the table for many years and I have amazing memories of it. We plan each project with a bespoke approach, tailored to the needs of individual clients, through curated strategies and creative networks. So we put a slight pause on some events and looked to work out what felt interesting. We will encourage clients, suppliers and other stakeholders to do the same. What do you stand for? More guests joined after the dinner for an evening of dancing courtesy of Robin Katz and his band, followed by a DJ set from Louise Chen, a friend of the bride with the perfect mix of Anglo-French tunes to get the party fizzing on the mirrored dancefloor. I find it really interesting that people care about the press because they want to see their clothes in the Financial Times. The snug is sweet too because it has more colour, which reminds me of my family home.

Agenda-setting intelligence, analysis and advice for the global fashion community. This London Fashion Week, British musician Skepta relaunched his fashion label, Mains, with a buzzy tennis-themed catwalk presentation where Stormzy, Louis Theroux and Naomi Campbell all sat front row.

Why now? Think of what you are doing. Sometimes you really want to slow things down. We plan each project with a bespoke approach, tailored to the needs of individual clients, through curated strategies and creative networks. It is just the pace — something has to change. Without him, this place would look so different — it would be full of clothes. If you want to move forward, you want to make sure the meetings you are having with them will be the people who will be working with you. I am happy to match that pace, but I wonder if the consumer can stay up with it. Originally, I liked the idea of a small house with a garden, but the market was proving to be a challenge. The freelancer way can be quite cost-effective, especially if you do a project fee.