chanel coco mademoiselle advert

Chanel coco mademoiselle advert

Actress Whitney Peak is the fresh new face of Coco Mademoiselle. Her connection with the maison shows there is more than meets the eye.

Sign up to our newsletter for a truly global perspective on the fashion industry. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information. To receive the Vogue Business newsletter, sign up here. The year-old is the new face of Coco Mademoiselle, following on from previous ambassadors Kate Moss and Keira Knightley.

Chanel coco mademoiselle advert

Spring's coming, and that means it's time to get out and go. Chanel's long-lived Coco Mademoiselle line is marketed toward young folks, elegant types who stay out all day and party all night. Chanel sells the fragrance in numerous ways — pressed into soaps, as a deodorant, in shower gel form, and, naturally, as a perfume. Chanel has a long history of using celebrities as spokespeople, including Marion Cotillard, who helped hawk their famous scent Chanel No. How has Chanel chosen to sell Coco Mademoiselle to those who might yearn to wear it? With a brand-new commercial featuring its first Black Coco Mademoiselle spokesmodel, actress Whitney Peak, who has taken over for previous Chanel Mademoiselle spokesperson Keira Knightley. Peak has previously worked for Chanel in numerous campaigns for its other brands, including their 22 Bags advertising blitz for their handbag line, and serving as their US Local Ambassador in Peak's first ad for Coco Mademoiselle features her frolicking through Paris — dancing in the deep of night at various clubs, traveling around town in a convertible with friends, gliding through the air on a swing in a playground, and chilling out alone at her hotel room after a long night and day. It's an atmosphere of beauty and calm and yet electric energy. The elegance of her sojourning is underscored by this propulsive, disco-like dance track. Lear has led quite the unusual life. She first came to public attention as a fashion model in the '60s and then gained further acclaim as an artist's model.

She takes the Coco Mademoiselle reins from Keira Knightleywho has fronted the franchise since when she, incidentally, was also The moment marks a first: The year-old Gossip Girl star who previously appeared in the Chanel 22 Bag campaign alongside Lily-Rose Depp will become the first Black spokesmodel for a scent by the famed French fashion house, chanel coco mademoiselle advert.

Bonjour, Mademoiselle! The moment marks a first: The year-old Gossip Girl star who previously appeared in the Chanel 22 Bag campaign alongside Lily-Rose Depp will become the first Black spokesmodel for a scent by the famed French fashion house. She takes the Coco Mademoiselle reins from Keira Knightley , who has fronted the franchise since when she, incidentally, was also The fragrance, meant to embody the wild spirit of a young Gabrielle Chanel who, by the way, moved to Paris in her early 20s to forge a unique path , is at once strong and soft, playful yet assertive, with heady notes of amber and patchouli. You spray hope, you spray energy, you spray magic. Thank You!

The relaunched scent comes with an advertising campaign featuring Keira Knightley, who has been the face of the original fragrance for the past 10 years. Having smelled the new juice, Bazaar can confirm that wearers of the original will be transported back to the first time they wore it — but it does have a twist. I wanted to increase the proportions of fractionated patchouli, push it to the limit — unleash its power on the skin without altering the freshness of the top notes. Coco Mademoiselle Intense opens with sparkling notes of orange and bergamot, before the heart notes of Indonesian patchouli, rose and jasmine come in. Polge combined this higher proportion of patchouli leaves with Tonka bean and Madagascan vanilla absolutes for a rounder, deeper take on the original. The video was shot by Swedish director Johan Renck. Thanks to the actress' decade-long relationship with the fragrance she was just 22 when first cast as the face of the scent in , and will be turning 33 next month , Knightley is now synonymous with Coco Mademoiselle - thanks in no small part to the success of the commercials and her interpretation of the mysterious, coquettish protagonist.

Chanel coco mademoiselle advert

Sign up to our newsletter for a truly global perspective on the fashion industry. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information. To receive the Vogue Business newsletter, sign up here. The year-old is the new face of Coco Mademoiselle, following on from previous ambassadors Kate Moss and Keira Knightley. A star of the reboot of Gossip Girl and Hocus Pocus 2 , Peak first became a US brand ambassador for Chanel in and served as the muse for its handbag campaign.

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By Gemma A Williams. Check our latest news in Google News. The Coco Mademoiselle scent accented by iris pallida? Frasers Group to shut down Matches after two months. The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Nervora Fashion, Inc. You spray hope, you spray energy, you spray magic. Lear has led quite the unusual life. I feel complete, ready, and prepared. Patchouli essence is underscored and combined with tonka bean absolute and vanilla absolute from Madagascar. Email us at feedback voguebusiness.

Few ads can match the glitz and glamor of a fragrance commercial. The fashion companies behind them often bring in A-list Hollywood talent and depict a life of elegance and opulence that can be incredibly enticing for consumers.

You can unsubscribe at any time. The Coco Mademoiselle scent accented by iris pallida? Lear has led quite the unusual life. With a brand-new commercial featuring its first Black Coco Mademoiselle spokesmodel, actress Whitney Peak, who has taken over for previous Chanel Mademoiselle spokesperson Keira Knightley. Even more beautiful in person, Peak is petite with fine, chiseled features, and radiates warmth and a big character for her 20 years. Lean in closer and there are also fresh citrus fruits peppering the air. Next to it is a giant TV, and the Coco Mademoiselle campaign is screened. Check our latest news in Google News. Chanel's long-lived Coco Mademoiselle line is marketed toward young folks, elegant types who stay out all day and party all night. Most Popular. Her own personal values include compassion, hard work, and community. The elegance of her sojourning is underscored by this propulsive, disco-like dance track. Perhaps it is the Eau de Parfum with a dual interplay of citrus mixed with distinguished patchouli, orange essence, and a heart of jasmine and rose accords. Patchouli essence is underscored and combined with tonka bean absolute and vanilla absolute from Madagascar.

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