Bionicle discontinued

Bionicle stylized in all caps is a line of Lego construction toysmarketed primarily towards 8-toyear-olds. The line originally launched in as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial bionicle discontinued of the late s, bionicle discontinued.

LEGO has just announced that will be the last year for new Bionicle sets; starting summer a new line of similar buildable figures will be released. This will mark the end of nine years since the arrival of the first Toa in Below is the official announcement from LEGO:. In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in ? We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver. At the same time, we are also expanding the category to appeal to a younger audience through an established third-party property, starting in January.

Bionicle discontinued

This page uses Creative Commons licensed content from Wikipedia view authors. Bionicle was a line of Lego construction toys, marketed primarily towards 8—year-olds. Originally a subsidiary of Lego's Technic series, the line launched in Europe and Australasia in late , and in the Americas in Over the following decade, it became one of Lego's biggest selling properties, turning into a franchise and playing a part in saving the company from its financial crisis of the late s. Despite a planned twenty-year tenure, the theme was discontinued in , rebooted in for a further ten years, and then back again in for years to come. Unlike previous LEGO themes, Bionicle was accompanied by an original story told across a multimedia spectrum. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe. Bionicle's success prompted subsequent Lego themes to utilize similar story-telling methods. After suffering a ten-year downturn in the s, the Lego Group went forward with the belief that a theme with a storyline behind it would appeal to consumers. Their initial attempt was the space opera franchise Star Wars , which became an instant success.

Since its launch, toy critics have said that Bionicle has changed the way children think and play with Lego products by bionicle discontinued "The best of Lego building with the story telling and adventure of an action figure". Over the following decade, bionicle discontinued, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late s.

Those who grew up in the early aughts may remember a series of toys that were packaged in cylindrical cans, each one containing a masked robot, superhero, warrior They were part of a line of Lego sets known as Bionicle. Each character played a role in a deep and intricate overarching mythology that may have been the only thing about Bionicle more complicated than putting the sets together in the first place. Lots of Bionicle toys were released, along with video games, movies, McDonald's Happy Meal tie-ins, and other merchandise via Brickset. Bionicle was a huge success for Lego at the beginning of the 20th century, and the line of toys has been credited with helping to guide the Danish company through a period of financial difficulty. However, that success didn't come with controversy due to what some saw as appropriation of the Maori culture's symbols and mythology. Lego has become one of the most iconic toy brands, but that doesn't mean that the company wasn't dealt its fair share of trying times.

Join the official Brickipedia Discord server! A great place to chat with fellow LEGO fans! There were also comic books released during the span of the original run, but after Bionicle was discontinued the comic books were gathered into volumes of graphic novels, with the comic books being discontinued. Novels were also released. The theme was introduced in and originally discontinued in , being succeeded for a time by Hero Factory. It is well-known among the LEGO community for the extreme popularity it had when it was in stores in the early 's, before its hiatus.

Bionicle discontinued

Sales were not what they had once been, and the company was struggling to make a profit. The generic LEGO sets no longer seemed to appeal to kids like they once did. Something needed to change if LEGO would live to see the new millennium.

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Until in , the company announced the comeback of Bionicle G1 sets! I used to play with this stuff all the time. Collectibles such as weapon ammo and the "Kanohi" masks that certain characters wore were also sold; some became rare and valuable and withheld secret codes that when entered onto the official Bionicle website, provided the user with "Kanoka Points" that enabled them to access exclusive membership material. Bionicle If it never ended. Since it's in Earth-BTL, the concepts will be revived at a later date whether or not it becomes good. This news is sad to me. Or David can just send them all to me. The latter is played in the end credits of Bionicle 3: Web of Shadows. Lego reconciled on this statement by claiming that the theme was about "Good versus evil; 'good hero warriors' designed to combat 'evil enemy fighters' in a mythical universe, so children are not encouraged to fight each other". Don't have an account?

Bionicle stylized in all caps is a line of Lego construction toys , marketed primarily towards 8-toyear-olds. The line originally launched in as a subsidiary of Lego's Technic series.

Part of the prelaunch marketing involved an online game that explained a lot of the deep backstory to the franchise, and it became one of the major pillars of Bioncle's success and how it helped Lego's bottom-line; Bionicle had legs as a multi-media franchise. However, all planned storylines were scrapped after Lego announced that Bionicle would be discontinued and was replaced with a new one that concluded the main narrative in Each character played a role in a deep and intricate overarching mythology that may have been the only thing about Bionicle more complicated than putting the sets together in the first place. Thank you lego. I thought of this biological thing: The human body is built from small parts into a functional body just like a model. Ideas Wiki. If those names sound vaguely Polynesian, it's because they are. On his second visit to Billund, the project was given approval and entitled "Bionicle" at an internal Lego meeting a portmanteau constructed from the words " bio logical chro nicle ", with reference to the word "bionics". The latter is played in the end credits of Bionicle 3: Web of Shadows. Work on a reboot of Bionicle began in Greg Farshtey served as a writer and a creative consultant.